The Hobbit: The Desolation Of Smaug research

The Hobbit: The Desolation Of Smaug

 

The Hobbit 2: Desolation of Smaug is a second installment of a three-part film adaptation based on the 1937 novel: The Hobbit by  J.R.R Tolkien. The leading edition: An Unexpected Journey which was produced in 2012 will then conclude with the third installment: There And Back Again which is set to be released in 2014 and will act as a prequel to Jackson's The Lord Of The Rings film trilogy.

 

 

Film production:
 

Genre: fantasy/adventure
Director: Peter Jackson, Fran Walsh, Carolynne Cunninham, Zane Weiner
Distributed by: Warner. Bros pictures
Cast: Ian Mckellen, Martin Freeman, Richard Armitage, Benedict Cumberbatch, Evangeline Lilly, Lee Pace, Luke Evans, Ken Scott, James Nesbitt and Orlando Bloom

Screen writers: Peter Jackson, Guillermo del Toro, Philippa Boyens, Fran Walsh
Music by: Howard Shore

Soundtrack: Ed Sheeran- I see fire (this is a form of synergy)
Release dates: New Zealand- 12 December 2013. United Kingdom- 13 December 2013, United States- 13 December 2013
Running time: 161 minutes
Budget: $225 million

Production company: New line cinema, Metro-Goldwyn-Mayer and Wingnut films

Technology: 3DHD, 48 frames per second

Development- The Hobbit novel was used as a primary source in the development of the movie

 Pre production-
The cast needed to be considered and confirmed with the producers also taking into account  the four elements of the marketing mix: product, price , place and promotion.
Production:
 This is where the recording of the shots took place involving mise-en-scene.
Post production:
 sound and editing are placed in
Audience:
Research has shown that men made up 57% of the audience in the U.S with a surprising 58% of these males being over 25 years old and only 20% being under 18 which The Hobbit producers would need to take into consideration when producing the third installlment of the movie. The audience are mostly made up of The Lord Of The Rings fans both movies involve the same genre.

Schedule:  A good indicator of the trend popularity in the movie industry in the MovieMeter of IMDB

Year -2 : The studio announced that filming is due to start in February 2011.
Month -21 :

 Content (production video…) During all 2011, the videos and photos from the set served to create an increasing expectation.
 Month -20 : Facebook Page

 Month -12 : First Trailer

 Month -6 : Billboard campaign (teaser or advance poster, containing a basic image of the movie)

 Month – 2 : Second trailer

 Week -5 : Large Billboards, billboards, special subway ads, theatrical trailers, specialized press, professional press, online ads

 Week -2 : Bus ads

 Week -1 :

Bus shelter, classic subways billboard ads, national and local press, radio, + small cities ads
 Week 1 : City guides

This graph indicates the timing in which The Hobbit decided to carry out certain procedures in order to get everything done on time.



Marketing and Distribution
 

Distribution is the most vital part of the whole movie production as they need to contemplate how they are going to advertise their product- making sure it goes universal in order to make it a successful movie
 

Distribution company: Warner Bros
Below the line marketing: This is a free source of advertising which includes: social media e.g. Facebook, Twitter, memes, swedes, fan-made videos, spoilers, forums etc
Above the line marketing: Posters, reviews, critics, trailer, website, games, logos, toys, costumes, magazines, comic books etc

An aircraft in New Zealand, Auckland featuring the dragon Smaug was set to be released ten days ahead of The Hobbit. The aircraft headed out to Los Angeles arriving just in time for the premiere which was on the 2nd December 2013. This was a form of marketing.
 

As a result of production, marketing and distribution; The Hobbit: the desolation of Smaug made $953,066,855

The Hobbit: The Desolation of Smaug film trailer http://www.youtube.com/watch?v=xLgnkRxlKCg