My Brother The Devil
My Brother The Devil is a 2012 British film written and directed by Sally El Hosaini. It has won multiple awards including the 2012 Sundance Film Festival and the 2012 Berlin International film festival. It Tells a story of two sons of Egyptian immigrants coming of age in East London.
Production:
Director: Sally El Hosaini
Screen writer: Sally El Hoisaini
Release dates: 22nd January 2012 (USA)
9th November 2012 (UK)
Budget: £650,000 (raised through private investors)
Cast: James Floyd, Fady Elsayed, Said Taghmaoui, Bashy
Soundtrack: Cashtastic- Never give up (convergence)
Production companies: Wild Horses Film Company and Rooks Nest Entertainment
Audience: 15-25 London based individuals
Marketing and Distribution:
Below the line advertising: Facebook, Twitter etc
Above the line marketing: Posters, newspaper reviews (Metro), blogs etc
Screenplay: Shown in eighteen cinemas in America with the help of 108 media; a distribution company in America. My Brother The Devil was shown in 57 screens in the with Verve, Rocknet and Wild Horses as their distribution company.
"First-time feature director Sally El Hosaini makes a bold and terrifically confident debut, hitting her stride with this urban drama set in east London. It's well made, well acted by a largely non-professional cast and seductively photographed by cinematographer David Raedeker – a muscular and heartfelt film with Stephen Frears' My Beautiful Launderette somewhere in its DNA. James Floyd plays Rashid, whose hard- working parents came to the UK from Egypt. He has got involved in drug-dealing and gang culture, a world in which supposed tough guys neurotically stay in their "ends" and are shiveringly scared of going anywhere else. His brother, Mo (Fady Elsayed), hero-worships his older sibling, and to Rashid's unease is on the point of neglecting his schoolwork to join him in the drug trade. Rashid entrusts Mo with a minor courier mission that goes wrong, resulting in a spiralling gang confrontation, but at the same time, Rashid himself is developing new ideas and new alliances. It's an athletic, loose-limbed piece of movie-making, not perfect, but bursting with energy and adrenaline."
More reviews:
My Brother The Devil film trailer
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